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Political Communications

The Book Presentation POLITIKNAVI

Communication Requires Respect and Responsibility!

Heading: Wolfgang Rosam and Silvia Grünberger give a joint presentation along with the the second President of the National Council POLITIKNAVI in the Parliament


Vienna, 8 April 2014 At the invitation of communications experts Wolfgang Rosam and Silvia Grünberger (former delegates to the National Council) and the second President of the National Council Karlheinz Kopf, high-ranking economic representatives met in the Palais Epstein of the Austrian parliament to discuss the awareness of responsibility in an increasingly individualised society. “The very formation of democracy and society would not be possible were it not for the responsibility for the common good”, Rosam, Grünberger and Kopf agreed. In the face of the media’s grip on our society and the phenomena this produces, such as perpetual scandals and a general culture of sensationalism, the awareness of responsibility—for individual people, for society itself, in times of crisis and in times of success—is shrinking.

With their Champions League football tournament, the UEFA have started a wonderful initiative entitled “respect”. “Respect is the top priority! Whoever shows respect will not be guilty of racism, migration or other prejudices. Whoever shows respect is also capable of dialogue, and will be constructive accordingly. Therefore, our creed is: Our politics also deserves more respect once more! Whoever enjoys more respect can deliver better quality, will create more interest, and will be in a position to build trust”, Wolfgang Rosam and Silvia Grünberger stated with conviction. We need all these attributes desperately for a “new voice in our country!”

In light of the “complicated configuration of society and politics”, the German policy advisor Dr Paul Nolte formulated six starting points in his keynote speech. First: “Don’t be afraid of change!” Second: “Take part in transformations!” Third: “Communicate with each other, form networks, and be reliable—not perfunctory!” Fourth: “Participation must be learned, and young and old alike can learn from each other”. This being said, in light of the democratic transformation it seems to be almost more important to remember the “unreserved inclusion of the young generation”. Fifth: “A culture of debate instead of consensus: A political culture of engagement requires clear positions, and it needs open discussions involving varying points of view and paths to solutions”. Sixth: “Politics should be filled with passion, joy, and enthusiasm!”

Dealing with politics and authority requires clear target recipients and a knowledge of relevant provisions, exactly like a navigation system using GPS. In this sense, Wolfgang Rosam and Silvia Grünberger also presented the first POLITIKNAVI as part of the event. The book is a roadmap through the domestic landscape of political decision-makers, interest groups and media. From the federal government to the parliament to provincial governments, to chambers of commerce and labour, this publication—available in print form or as an app—forms the “who’s who” of domestic politics. With editorial contributions concerning the legislative process, the nature of committees or the new compliance regulations, it should be helpful for daily cooperation.

“As a communications agency wishing to act as a bridge between the economy on one side and politics and the media on the other, we see this work as a clear contribution to better mutual understanding”, Rosam and Grünberger concluded.

Univ.-Prof. Dr. Paul Nolte

The German policy advisor Dr Paul Nolte holding his speech in Vienna.